Extreme sports like rock climbing and surfing are also projected to grow rapidly in the next several years.
Therefore, a good market strategy is a must. In response, Tsingtao is becoming increasingly cognizant of its branding and its corporate image. The Eco-conscious Consumer. Instead, everyone in China is a potential consumer. The low price, high sales volume paradigm is being flipped on its head and trends towards "higher price, lower volume" are irrefutable.
However, in China, we mainly advise you to pay attention to concentrated strategy or differentiated strategy. Concentrated or differentiated strategy in China In the concentrated strategy, a firm chooses to focus on one of several segments that exist while leaving other segments to competitors.
To conclude, market segmentation is largely applied by large international brands when interning Chinese market.
Chinese consumers are increasingly interested in not only products but also experiences that will enrich their lives. The first one is demographic and social-economic variables which essentially refer to personal statistics such as income, gender, education, marital status and family structure.
Because of demographic shifts, people in China are increasingly likely to remain unmarried.