To give consumers a clear depiction of thebrand, one must deliver a cohesive message across all advertising channels. All of this has been achieved through an extremely successful combination of global distribution and powerful local marketing. Coca-Cola is one of the most well-known brands in the world, operating in over countries.
The design for the bottle was created in the early s when the bottlers of Coca-Cola faced constant threat of imitation of both product and packaging. Now people in more than countries drink 1.
Click on a star to rate it! Coca-Cola was able to manufacture and ship products quicker and farther to market segments that were unreachable before these transportation improvements.
Product transportation became more efficient and cost effective with the development of bigger and faster semi-trucks, cargo ships, jet aircraft, and trains. We are sorry that this post was not useful for you! The brand's personality has the values of an 'optimistic spirit, authenticity, leadership and sociability'.
Coca-Cola noticed this trend and took advantage of it. As Coca-Cola is the flagship of the Company, more money is spent advertising and promoting Coke than any of the other drinks. The company wanted to communicate to consumers that there was only one authentic, Coca-Cola.
The number of employees working with the Coca-Cola Companyto be exact is more than the population of many countries. Another aspect of this ad that makes it so memorable and effective is its ability to adapt to narrative structures.