By encompassing a wide range of quantitative and qualitative evidence in our review, we aim to produce meaningful effect sizes to enhance our understanding of the present celebrity-health phenomenon and guide policymakers in facilitating significant and positive public health initiatives.
With the goal of conducting the most comprehensive review possible, we aimed to maximize the sensitivity of our search by encompassing a broad range of potential celebrity interventions and health-related outcome measures in the search terms. What Are the Drawbacks of Celebrity Advertising?
How can brands decide on potential brand endorsers? A communication channel is any means through which a company communicates its offerings to consumers.
A health behavior was originally defined by Kebl and Cobb as any activity undertaken by a person who believes himself to be healthy for the purpose of preventing disease or detecting disease in an asymptomatic stage [ 29 ].
Topics investigated by these primary studies include body image, cancer screening, smoking, and suicide.
Typically, celebrities are either celebrities from traditional media or they are in new media such as social media. The statements, opinions and data contained in these publications are solely those of the individual authors and contributors and not of iamWire and the editor s.
People are inclined to trust a recommendation or endorsement from a known public figure. That is why so many brands are clamoring to promote their products through celebrity advertisement. This can make a brand seem inauthentic. For example, a professional athlete might endorse a specific brand of athletic footwear.