Mountain Dew can easily target youth in the urban region. The attitude of the youth who always want to try new drinks is sufficient to prove that they will purchase and become loyal and lead to a new parameter in the market share.
My day would not be bright without my Mt Dew, it's liquid gold in a can. Isam Arshad III. Potentially help company save money by hiring a less renowned and expensive company 1,2,3,5,6. Techno music began making significant inroads into American youth culture. Taking the risk of consumers having a negative response to new campaign 2,3,5.
Brantley Gilbert is among the popular lead singer of the music industry will be selected as an ambassador or Icon for the drink. These live music concerts which feature influential music industry personalities are great source of enjoyment and excitement all around the globe.
The objective of this plan is to offer initial and long lasting consistent quality and value to the stakeholders and is longed to be achieved through sales growth, cost control and strategic investment of resources while providing products that are reliable, full, economically capable and environmentally sound.
Threat of Substitute products: Threat of substitute products is low. Could save company money by doing a campaign that is less expensive to produce commercials for 1,3,5.
They use to run a bottling plant in Knoxville, USA. The ad portrays he story of altered lyrics.Could possibly offend BBDO by taking their advertising in a different direction and have them not want to work with PepsiCo anymore 3,5,6. David Guetta and so on. We would suggest the company to release new drink which is good for health with a combination of fruit juice and dates as an energy drink. Hence short listed Related Interests. TV … etc so on. However, this option involves high risk as consumer information database is handled by 3rd party. Going in a different direction would mean creating an entirely different image 2,3,5. Suppliers Bargaining power: Suppliers Bargaining Power is low the reason would be PepsiCo is a huge umbrella organization. Another competitor Dr. Mountain Dew main market as per study conducted by AC Nielsen proved that in terms of demography, majority of their consumers are down scale rural besides rural town and farm communities. In recent years, controversy surrounding rap music has been in the forefront of the American media. Popular or pop music is largely vocal and appeals to a large, mainly young audience. Social Media.