After this training period, subjects showed reduced stereotype activation. In a study by Kawakami et al. Seeing that, we come to believe that women are naturally nurturing, downplaying the extent to which they may simply be carrying out their responsibilities.
British Journal of Social Psychology, 33 3— Automatic processing operates outside of attention, occurs rapidly and involves parallel processing.
Tetlock, P. Classification and quantitative judgment.
The use of stereotypes is a major way in which we simplify our social world; since they reduce the amount of processing i. Owing to their widespread existence in society, more-or-less everyone in the culture, even the non-prejudiced individual, has the implicit stereotypical associations available in semantic memory.
What is the probability that he is a basketball player?